Design Lesson

Lesson: A New Look for Coca Cola

Objective: The students will create a new design for Coca Cola soda cans.

Procedures:

The teacher will introduce the lesson by asking the students to name some of their favorite items they have purchased from a store, such as shoes, jackets, bicycles, and book bags. The students will be asked to explain why they selected these items when there were similar products they could have chosen instead. This should lead the students to realize that they selected objects they found to have the most interesting designs.

The class will discuss how there are hundreds of thousands of such objects they see every day at home, at school, and in stores that have been designed to catch the eye so people will buy the products. The teacher will explain that someone designed those products and that they were paid to do so. The students will be informed that there are thousands of artists who have jobs designing products to be sold to the public.

The students will be instructed that they are to pretend they work for various designing companies, and that their company is competing to win a contract from the Coca Cola company. The students will be informed that they are to design a new look for the Coke Can that will be more exciting than the traditional design, thus getting the public’s attention. The new design hopefully will be one that can increase Coca Cola sales.

The students will be instructed that they can redesign the Coke can’s image any way they wish, by changing the lettering fonts, the colors, and other design elements of the Coke can, and add to it, but the wave that is found on the original can has to be incorporated into the new designs.

The students will create their designs on drawing paper using pencils and markers. The new designs will be laminated and attached to soda cans so that the designs can be seen as they would appear on the finished product.

The completed Coca Cola designs will be judged by a panel of other students to decide which is the best new design.


Materials:
Coke Can for Example
Soda Cans
Drawing Paper
Pencils
Markers