Design Lesson

Lesson: A New Look for Coca Cola

Objective: The students will create a new design for Coca Cola soda cans.

Procedures:

The teacher will introduce the lesson by asking the students to name some of their favorite items they have purchased from a store, such as shoes, jackets, bicycles, and book bags. The students will be asked to explain why they selected these items when there were similar products they could have chosen instead. This should lead the students to realize that they selected objects they found to have the most interesting designs.

The class will discuss how there are hundreds of thousands of such objects they see every day at home, at school, and in stores that have been designed to catch the eye so people will buy the products. The teacher will explain that someone designed those products and that they were paid to do so. The students will be informed that there are thousands of artists who have jobs designing products to be sold to the public.

The students will be instructed that they are to pretend they work for various designing companies, and that their company is competing to win a contract from the Coca Cola company. The students will be informed that they are to design a new look for the Coke Can that will be more exciting than the traditional design, thus getting the public’s attention. The new design hopefully will be one that can increase Coca Cola sales.

The students will be instructed that they can redesign the Coke can’s image any way they wish, by changing the lettering fonts, the colors, and other design elements of the Coke can, and add to it, but the wave that is found on the original can has to be incorporated into the new designs.

The students will create their designs on drawing paper using pencils and markers. The new designs will be laminated and attached to soda cans so that the designs can be seen as they would appear on the finished product.

The completed Coca Cola designs will be judged by a panel of other students to decide which is the best new design.


Materials:
Coke Can for Example
Soda Cans
Drawing Paper
Pencils
Markers

Resume

Professional Experience and Credentials


Degrees

Bachelor of Fine Arts: Bachelor of Fine Arts from Georgia State University in 1985.

Master of Education/Art Education: University of West Georgia in 2008:

Graduate Art Ed. Thesis/Research Project, University of West Georgia Summer Semester 08
Graduate Art Ed. Research Seminar, University of West Georgia Spring Semester 08
Graduate Painting, University of West Georgia Fall Semester 07
Graduate Painting, University of West Georgia Summer Semester 07
Graduate Critical Issues in Education, University of West Georgia Summer Semester 07
Graduate Art Education Prospectus, University of West Georgia Spring Semester 07
Graduate Art Education Curriculum, University of West Georgia Spring Semester 07
Graduate Art Criticism, Aesthetics, and Contemporary Issues, UWG Fall Semester 06
Graduate Ceramics (Independent Study), University of West Georgia Summer Semester 06
Graduate Educational Research, University of West Georgia Summer Semester 06
Graduate Educational Psychology, University of West Georgia Spring Semester 06
Graduate Art History, University of West Georgia Fall Semester 05
Graduate Painting, University of West Georgia Summer Semester 05
Graduate Ceramics, University of West Georgia Spring Semester 0

Recertification Classes:

Course Number Course Title Beg Date End Date SDUs HRs

Atlanta Public Schools

Planetarium 3/12/03 1 1
Intech High School 6/30/03 5 50
990236 Brushing Up On Written and Oral Skill 1/9/99 2/13/99 3 30
990438 Maintain Control, Put Stress to Rest 1/11/99 1/15/99 3 30
SD940081 Values Education for Elementary Grade 1/10/94 3/02/94 5 50
SD930060 Infusion of African-American Studies 9/25/92 11/20/92 5 50

Spruill Center for the Arts

Stain Glass-Intermediate, 9/20/04 11/22/04 2 25
Stain Glass- Beginning, 9/19/03 11/21/03 2 25
999269 Wheel- Beginning #74WHOO5, 9/20/97 11/22/97 2 25
999268 Wheel-Intermediate #84WHOO5, 9/19/98 11/21/98 2 25

High Museum

Salvador Dali 6/10/10 6/13/10 2 20
Picturing America 6/15/10 6/18/10 2 20

Employment

Summer camp art instructor at the Spruill Center for the Arts: 1985 to 2004
Art instructor for Apple Corps., SEE ARTS program: 1999 to 2004
Art Teacher, City of Atlanta: 1987 to present

Memorable Artistic Experience

One of my more memorable artistic experiences took place about thirty years ago when my wife, Jeanie, and I were in New York City. Jeanie was there on a business trip touching base with Woman’s Day and Cosmopolitan magazines, so while she was at work I was able to explore the city to my liking.

One of my adventures took me to the Guggenheim Museum. Now I need to mention that when I view some art works, I try not to read who created the pieces, so as not to be influenced by artist’s reputation. I like to make decisions about the works on their merits.

As I was viewing the paintings in the Guggenheim I kept having moments of déjà vu. Finally I just had to learn what artist had created all these exceptional abstract paintings, so I looked at the title on the wall.

Going back about ten more years, around 1973, I was an undergraduate student at Georgia Southern College (now Georgia Southern University). There I wrote a research paper about Yves Klein, discussing all his expressive techniques: How he had created abstract works that are organic in nature; how he used the human body as a paintbrush; and how he developed his own shade of blue, for example.

I guess this knowledge about Yves Klein had been tucked away in some corner of my brain until I experienced these images at the Guggenheim. When I discovered the art works on display were created by Yves Klein, all my knowledge came pouring back into the forefront of my brain, which made viewing his work an exceptional experience. The time I spent exploring Klein’s work in real life is something I will always treasure. I was able to see art works I never thought I would ever get to see in my lifetime.