Some Thoughts on High Concept, High Touch

Some thoughts on High Concept, High Touch

When Pink speaks about medical students enrolling in art classes to benefiting their observation skills, he is telling us art teachers what we already know. Creating artwork helps one to observe the obscure visual details that can go unnoticed by less trained eyes.

Robert Lutz’s statement about GM being in the art business only confirms what has long been taking place in the auto business. From the birth of the automobile, the industry has been creating works of art.

It would seem Richard Florida’s 38 million Americans that fall into the “creative class” are people from all kinds of professions who are able to work outside the box. The box would be L-Brain thinking where as outside the box thinking would be R-Brain creating.

Robert Sternberg’s test, the Rainbow Project, makes me think about how most tests given to students gauge the knowledge they have obtained. In this country, there are large numbers of students dropping out of school because schools are teaching to the test instead of teaching to the students’ interests. I acknowledge students do need to learn basic reading, writing, and math skills, but wouldn’t it be smarter to find ways that encourage students to stay in school by designing curriculums with them in mind? Tests could be created (if they don’t already exist) to determine what the students’ interests are.